Environmental Policy

art71 is committed to a business model which relies on minimal use of carbon fuel as a drive to assist in the issue of Global Warming and to ensure that in the future our prices are not controlled by exposure to fuel prices. I am personally dubious about "carbon-offsetting" and instead we aim to genuinely reduce the actual carbon-footprint of art71 every year and only use "carbon-offsetting" as a last resort.

By 2010, we had achieved the following:

• All suppliers of art71 use web-based billing and we make all payments via direct bank transfers and have no invoicing sent by road transport. We send no payments by post.
• Our main web server in London has carbon-offsetting through tree planting to compensate for its electricity consumption.
• Our travel by road/rail is below 15,000 miles per year and air travel below 25,000 miles. Our estimated travel carbon-footprint is below 8 tonnes per year and our total electricity consumption in two offices is estimated at 2.5 tonnes per year. We aim to reduce these figures by 20% per year.

By 2011, we aim to incorporate the following:

• We will no longer pay any supplier who is unable to offer services without electronic delivery of services and electronic billing and payments.
• We will eliminate use of road transport for mail or delivery of supplies. We will encourage payment electronically and will encourage all clients to deliver files and text content via the website and email.
• We will eliminate all printing in the office and manage a virtual paper-free office.
• We will eliminate all land-fill rubbish from the office and ensure that all waste from the office goes to recycling. We will walk our recycling to the recycling point. Our aim though is to create no real waste at all.
• We will continue to work at minimising travel for client meetings to reduce travel costs for both parties.

Our carbon footprint 2010

Car 4.25 tonnes of CO2
Air 3.75 tonnes of CO2
Rail 0.35 tonnes of CO2
Energy 2.50 tonnes of CO2
Total: 10.85 tonnes

Unfortunately, our web server carbon cost is doubling every 12 months and this issue will no doubt become an important argument in the future for a Zero Carbon future.